
We've all felt the pressure of advertisers. We've all been told and sold that we must have a protein shake before training, after training, before going to sleep and first thing in the morning. And if we don't? Our metabolism will drop, our muscles will not repair themselves and we will all be conquered by green gooey aliens that scream "scho ococooo" in a sexy low pitched tone.
The logic behind the advertising is simple: Muscle is made of protein and training breaks down muscle. Therefore you should drink a protein shake. Of course it doesn't take into consideration whether you are getting enough protein as it is
which usually leads people to rationalize that more protein means more muscle. This impact of advertising is so strong that the more experienced of us, who already know this isn't true, are often tempted to still go about it in the same way, while convincing ourselves it's a necessary evil and that the fat can be burnt off later on. True, yet still a long way to a very short sighted goal. Why would you build fat just to burn it off if you can just build the muscle faster, without the excessive fat gain?